OSIRIA TEAM — INFLUENCER CAMPAIGN BRIEF
For brand teams planning Saudi or wider MENA campaigns
Version: 19 October 2026
Guide: https://www.osiria-team.com/blog/influencer-campaign-brief-saudi-arabia

Copy and complete this planning template. Mark open decisions "to be proposed".
Separate fixed requirements from preferences. Confirm the final scope in the proposal and agreement.

1. BUSINESS OBJECTIVE
Brand / product / offer:
Campaign name:
Audience action we want:
Primary measure of success:
Supporting measures:
Desired targets and their basis (targets are not guarantees):
Product availability / offer dates / destination URL:

2. AUDIENCE AND MARKETS
Saudi cities or national coverage:
Audience needs, interests and relevant characteristics:
Language / dialect / subtitles:
Additional countries (give each its own audience, language and scope):
Local availability or delivery restrictions:

3. CREATOR REQUIREMENTS
Audience and content fit:
Relevant creative references:
Exclusions / previous partnerships to consider:
Shortlist evidence requested and data date:
Number of creators (fixed, preferred or to be proposed):
Who approves the shortlist:

4. DELIVERABLES
Repeat this block for each asset or posting requirement.
Asset / platform / format:
Quantity / length / aspect ratio:
Language / captions / alternate versions:
Delivered to the brand, published by the creator, or both:
Publishing destination and date:
Required product details / key message / call to action:
Brand-approved claims and disclosures:
Creative choices left to the creator:
Raw footage or other files requested:

5. APPROVALS AND SCHEDULE
Brand project owner / agency project owner:
Product or location access date:
Shortlist approval deadline:
Concept review deadline and decision owner:
Filming / production window:
Final-content review deadline and decision owner:
Number of agreed revision rounds:
Who consolidates feedback:
Fixed publishing dates:
Dependencies and effect of delayed approvals:
Requested substitution / cancellation / escalation process:
Final report date:

6. CONTENT USE AND PAID MEDIA
Brand channels where assets will be used:
Countries / start date / duration:
Editing and version permissions requested:
Paid advertising use requested:
Required platform authorization and responsible party:
Who manages paid media:
Any exclusivity requested (category / territory / duration):
Any other requested use:

7. BUDGET AND PROPOSAL REQUIREMENTS
Indicative budget range and currency:
Does it include paid media, usage and applicable taxes?
Ask for separate lines for:
- Campaign management and reporting
- Creator content and posting fees
- Production, editing, versions and relevant logistics
- Content usage permissions
- Media spend and media-management fees
- Optional work, taxes and exclusions
Required proposal date:
Procurement documents and approval steps:
Assumptions or changes that require a revised quote:

8. REPORTING PLAN
Metric / definition / platform / reporting window:
Does any interaction total include views?
How will paid and organic results be separated where available?
Data source / capture date / responsible party:
Who creates and tests destination links or codes:
Conversion event, attribution method and limitations, if relevant:
Campaign costs included in any efficiency or return calculation:
How overlapping audiences will be handled:
Access or evidence the final report should include:

PROPOSAL COMPARISON
Repeat for each requirement and each agency:
Requirement:
Included / optional / not included:
Evidence or proposal section:
Assumption / exclusion / unresolved question:
Cost implication:
Decision owner and deadline:

Send your completed brief or questions to marketing@osiria-team.com
https://www.osiria-team.com/