Case Studies · Food & Beverage

Moka & Co: Brand Awareness — Influencer Marketing Case Study

Moka & Co logo

Instagram

Medium-scale UGC production campaign with 40 creators, producing authentic product reviews for a local-first launch.

Goal

Generate authentic product reviews and content for more awareness in the local area.

Challenge

Coordinating 40 creators on one brief and schedule while keeping content quality consistent.

From brief to creative

Format
Product reviews & creator content
Creator scope
40 creators
Platform
Instagram

The campaign approach

Moka & Co's brief called for authentic product reviews that could introduce the brand to a local audience. The production challenge was consistency: 40 creators needed to work from one brief and schedule while retaining their own style.

What the published work covers

  • A shared brief for a campaign involving 40 creators.
  • Product reviews as the core content format.
  • Coordination around one schedule and consistent content quality.

Campaign summary

The campaign recorded 915,653 video views and 1,065,653 total interactions, including views. The selected creative samples feature Astoria, Queens and New York City; this identifies the sample locations, while the totals are reported at campaign level.

The Results

Total interactions include video views. Read views and interactions separately: they describe content activity, not unique audience reach or an engagement rate.

  • Total Views: 915,653
  • Total interactions including views: 1,065,653
  • Combined Followers: 720,000
  • Audience: Mixed audience, Age Range 25-34

Creative Samples

Watch the selected campaign videos below. Any prices or offers shown are part of the original campaign.

Video 1 · 1:30

Drinks, desserts and the café display

The Moka & Co visit shows the dessert counter, drinks held up to the camera, cake being sampled and shelves of café products, with English text naming Astoria, Queens.

Video 2 · 0:29

Cake tasting and table service

Close-ups of decorated cakes and a metal serving tray lead into a creator tasting a dessert, followed by the display counter and Moka & Co storefront.

Video 3 · 0:20

Pouring drinks and sampling café treats

A drink is poured at the table and the creator tries another drink. The sample also shows Moka & Co signage, the cake display and plated desserts.

Video 4 · 0:23

Table service and café products

The creator pours a hot drink from a pot, with close-ups of cups, drinks and a small cake. The closing footage shows packaged products and reusable cups on shelves.

Featured Influencers

  • Shompa Kabir — Instagram, 102K followers
  • Siama — Instagram, 98.7K followers
  • The Traveling New Yorker — Instagram, 26.8K followers

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