Case Studies · Home & Living

Urban Company: Urban Company Launch in KSA — Influencer Marketing Case Study

Urban Company logo

TikTok

High-volume influencer campaign for Urban Company's app launch in Riyadh, featuring top-tier creators.

Goal

Create buzz in Riyadh during the launch of the Urban Company mobile app.

Challenge

Standing out in a crowded market with such services.

From brief to creative

Market
Riyadh, Saudi Arabia
Objective
App launch awareness
Platform
TikTok

The campaign approach

Urban Company's brief focused on introducing its mobile app in Riyadh. Creator content supported the launch in a market with competing home-service offerings. The published videos give brand teams a way to assess how the service was presented to an audience.

What the published work covers

  • A Riyadh app-launch brief with awareness as the stated objective.
  • TikTok creator partnerships, with featured creators listed below.
  • Four selected videos available to review alongside the published campaign totals.

Campaign summary

The campaign recorded 508,735 video views and 524,257 total interactions, including views. The selected TikTok videos show how creators introduced the app and its services for the Riyadh launch.

The Results

Total interactions include video views. Read views and interactions separately: they describe content activity, not unique audience reach or an engagement rate.

  • Total Views: 508,735
  • Total interactions including views: 524,257
  • Combined Followers: 1,121,025
  • Audience: 100% Female, Age Range 25-34

Creative Samples

Watch the selected campaign videos below. Any prices or offers shown are part of the original campaign.

Video 1 · 1:12

A manicure from kit setup to finished nails

The Urban Company sample shows a nail-care kit and colour selection, then filing and polish application, ending with a close-up of the finished nails.

Video 2 · 0:35

An at-home nail-care appointment

The video places the manicure in a living-room setting, showing a technician's colour kit, nail preparation and the final polish alongside Urban Company branding.

Video 3 · 0:38

App browsing followed by the service visit

The sample opens with Urban Company service screens on a tablet, then shows the visit setup, branded equipment and nail filing during the appointment.

Video 4 · 1:13

Home cleaning across several rooms

A cleaner unpacks equipment and works around living-room furniture, mirrors and household surfaces, with Urban Company text appearing over the footage.

Featured Influencers

  • Dana Kobeissi — TikTok, 91.8K followers
  • Haya Saad — TikTok, 128.3K followers
  • fooodie.bee — TikTok, 138.5K followers

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