Goal
Build awareness for the new fragrance collection (The Seven Miracles).
Challenge
Negotiating collaboration fees across many creators.
The Results
Total interactions include video views. Read views and interactions separately: they describe content activity, not unique audience reach or an engagement rate.
- Total Views: 4,260,512
- Total interactions including views: 4,602,109
- Combined Followers: 5,741,200
- Audience: 68% Male, Age Range 25-34
Creative Samples
Watch the selected campaign videos below. Any prices or offers shown are part of the original campaign.
Video 1 · 0:23
An outdoor fragrance display
The visit follows an outdoor entrance into Alezz Oud's product displays, showing bottles held in hand, illustrated backdrops and boxed fragrances.
Video 2 · 0:36
Collection displays and event attendees
Fragrance boxes, bottle close-ups and collection signage are intercut with people filmed around the Alezz Oud display.
Video 3 · 1:21
Guests choosing bottles from a presentation box
A box containing several fragrances is carried between attendees at an outdoor gathering. Guests look at and select bottles while the creator films their responses.
Video 4 · 0:25
Opening the box and showing the collection
The clip opens on a fragrance box, then presents individual Alezz Oud bottles against the collection's display panels so their packaging and labels can be seen.
Featured Influencers
- Ibrahim bin Saud — TikTok, 299.5K followers
- Mohamed ibn Abdullah — TikTok, 108.4K followers
- Abu Dahim — TikTok, 3.8M followers
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