Goal
Influencer partnership for Outlet Pharmacy New Products Launch.
Challenge
Create sustainable support for the brand's new product launch through authentic partnerships rather than traditional advertising.
From brief to creative
- Category
- Beauty & personal care
- Objective
- New product launch
- Platform
- TikTok
The campaign approach
Outlet Pharmacy's brief used creator partnerships to introduce new beauty and personal-care products. The selected videos put the products in a shopping context: viewers see store aisles and displays alongside close-ups of items held in hand. Brand teams can review how the creative moves between the retail setting and individual products.
What the published work covers
- Store-visit footage provides context for the product range.
- Handheld product shots and shelf close-ups make packaging visible.
- Some samples include an app promotion or on-screen code; the videos below show the published creative.
Campaign summary
The campaign recorded 1,155,669 video views and 1,296,669 total interactions, including views. The selected store-visit videos show products and promotional creative from the campaign period.
The Results
Total interactions include video views. Read views and interactions separately: they describe content activity, not unique audience reach or an engagement rate.
- Total Views: 1,155,669
- Total interactions including views: 1,296,669
- Combined Followers: 2,406,024
- Audience: 100% Female, Age Range 18-34
Creative Samples
Watch the selected campaign videos below. Any prices or offers shown are part of the original campaign.
Video 1 · 0:57
Store aisles and product displays
A walkthrough of Outlet Pharmacy moves between store aisles, skincare displays and close-ups of products, with an on-screen app promotion.
Video 2 · 0:59
Products shown during a store visit
The video combines a store visit with products held up to the camera, shelf close-ups and Arabic text overlays.
Video 3 · 0:55
Product selection and an app-code prompt
Handheld product shots alternate with displays and store interiors. An on-screen code accompanies the visit footage.
Video 4 · 1:19
From the entrance to the shopping basket
The sample shows the store entrance, products and shelf displays, then a shopping basket and a closing app-promotion card.
Featured Influencers
- Zahra — TikTok, 165.6K followers
- najma50xx — TikTok, 206.2K followers
- cocoii24i — TikTok, 106.8K followers
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