Goal
Increase brand awareness about the new branch among residents of Al-Taif through viral content.
Challenge
Most of the videos had to be published on the same day as the opening.
The Results
Total interactions include video views. Read views and interactions separately: they describe content activity, not unique audience reach or an engagement rate.
- Total Views: 581,600
- Total interactions including views: 686,600
- Combined Followers: 311,333
- Audience: 65% Female, Age Range 25-34
Creative Samples
Watch the selected campaign videos below. Any prices or offers shown are part of the original campaign.
Video 1 · 0:13
Opening scenes, mascots and arcade games
The Chuck E. Cheese sample moves from the exterior to mascot encounters, a play pass, arcade machines and balloon decorations inside the venue.
Video 2 · 0:11
From the branch entrance to the games floor
A short walkthrough shows the Chuck E. Cheese frontage, then the illuminated games floor, rides and rows of arcade machines.
Video 3 · 0:24
Games, bowling and a pizza meal
The visit combines an interactive table, basketball and bowling games with a close-up of pizza and a view of the dining area.
Video 4 · 0:23
A family visit across play and dining areas
Children play arcade and basketball games, followed by shots of a shared meal, seating and more games around the Chuck E. Cheese venue.
Featured Influencers
- jamolla — TikTok, 205K followers
- dalal55a5 — TikTok, 124K followers
- clo.d4 — TikTok, 86K followers
View More Case Studies
- Moka & Co: Brand Awareness — 915K+ views
- Urban Company: Urban Company Launch in KSA — 508K+ views
- Outlet Pharmacy: Outlet Pharmacy New Products Launch — 1.1M+ views
- Kinza: Kinza Saudi Pride — 6.2M+ views
- Ennabi Grill: New Dish Launch — 12M+ views
- 9Round: Brand Awareness — 3.3M+ views
- R&B: Promoting the opening of a new branch — 3.2M+ views
- Alkhafeef: UGC — 366K+ views
- Alezz Oud: The Seven Miracles — 4.2M+ views