Case Studies · Sports

9Round: Brand Awareness — Influencer Marketing Case Study

9Round logo

TikTok · Instagram

Enhance brand authority in the fitness space via TikTok.

Goal

Enhance brand authority in the fitness space.

Challenge

Creating fresh content that stands out during a competitive season.

From brief to creative

Category
Fitness
Objective
Brand awareness
Platforms
TikTok · Instagram

The campaign approach

9Round's brief focused on brand awareness in a competitive fitness market. The selected creative uses several ways to show the gym experience: a space tour, participation at training stations, preparation for a workout and a direct-to-camera segment. This gives brand teams concrete examples of how creator content can present both a venue and the experience inside it.

What the published work covers

  • A gym tour shows the equipment, lockers and reception area.
  • Training footage shows creators using stations, with guidance visible in selected clips.
  • Direct-to-camera content keeps the gym setting and equipment part of the presentation.

Campaign summary

The campaign recorded 3,338,309 video views and 3,352,502 total interactions, including views. The selected videos show gym tours, training experiences and direct-to-camera content.

The Results

Total interactions include video views. Read views and interactions separately: they describe content activity, not unique audience reach or an engagement rate.

  • Total Views: 3,338,309
  • Total interactions including views: 3,352,502
  • Combined Followers: 5,417,275
  • Audience: 60% Male, Age Range 21-30

Creative Samples

Watch the selected campaign videos below. Any prices or offers shown are part of the original campaign.

Video 1 · 0:36

A look inside the gym

A tour of the 9Round space shows punching bags, lockers and the reception area, giving viewers a look at the setting.

Video 2 · 1:06

A visit built around training stations

The creator arrives at reception and tries exercises at several stations, with demonstrations and guidance visible during the session.

Video 3 · 1:06

Preparing for and trying the workout

The sample combines lockers and hand-wrap preparation with punching-bag exercises and visible coaching in the gym.

Video 4 · 0:27

A direct-to-camera gym segment

The creator addresses the camera beside the punching bags, keeping the training equipment and 9Round gym setting in view.

Featured Influencers

  • a.b.f03 — TikTok, 133.9K followers
  • aziz.healthy1 — TikTok, 236.4K followers
  • if_7mod — TikTok, 307.6K followers

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