Goal
Increase brand awareness and attract fashion-forward audiences to R&B stores in Saudi Arabia.
Challenge
Creating impactful in-store content while maintaining authentic influencer storytelling.
The Results
Total interactions include video views. Read views and interactions separately: they describe content activity, not unique audience reach or an engagement rate.
- Total Views: 3,252,126
- Total interactions including views: 3,757,472
- Combined Followers: 4,533,420
- Audience: 75% Female, Age Range 26-36
Creative Samples
Watch the selected campaign videos below. Any prices or offers shown are part of the original campaign.
Video 1 · 1:04
The store entrance, outfits and accessories
The creator appears by the R&B entrance before the video moves through clothing rails, individual garments and a display of bags and accessories.
Video 2 · 1:15
Browsing clothing displays and price tags
A close-up of a clothing tag is followed by tables of folded garments, hanging outfits and promotional signs, ending with R&B shopping bags.
Video 3 · 0:28
A walkthrough of the clothing rails
The store tour moves between shirts, tops and other hanging garments, including a piece held forward for a closer look, with R&B branding on screen.
Video 4 · 0:48
Family shopping and accessory choices
A child holds up footwear and a creator presents clothing inside R&B. The visit also shows handbags, reusable shopping bags and clothing displays.
Featured Influencers
- Evan — TikTok, 214K followers
- Alhanouf — Instagram, 186K followers
- Tahany — Instagram, 169K followers
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