Case Studies · Food & Beverage

Alkhafeef: UGC — Influencer Marketing Case Study

Alkhafeef logo

Instagram · TikTok · Snapchat

Campaign focused on increasing brand awareness and driving dine-in traffic in Tabuk.

Goal

Increase restaurant awareness and attract local diners through authentic influencer dining experiences.

Challenge

Showcasing the dining experience in an authentic way while reaching a wide local audience.

The Results

Total interactions include video views. Read views and interactions separately: they describe content activity, not unique audience reach or an engagement rate.

  • Total Views: 366,960
  • Total interactions including views: 448,492
  • Combined Followers: 533,480
  • Audience: 52% Male, Age Range 20-30

Creative Samples

Watch the selected campaign videos below. Any prices or offers shown are part of the original campaign.

Video 1 · 0:38

From the restaurant frontage to the food

The Alkhafeef visit shows the exterior, counter and oven, then close-ups of filled flatbread pieces and potato sides, with a view of the seating area.

Video 2 · 0:27

An arrival sequence and a table by the window

Travel-style opening shots lead into Alkhafeef's window-side seating. The table footage features flatbreads, hot drinks and other food arranged for the visit.

Video 3 · 0:17

Kitchen preparation and a breakfast spread

Interior and kitchen views introduce the restaurant before the camera focuses on flatbread, drinks and side dishes spread across a dining table.

Video 4 · 0:26

Flatbread close-ups and the restaurant setting

The sample alternates window-side seating with pieces of filled flatbread held near the camera, topped fries and a final view of the Alkhafeef frontage.

Featured Influencers

  • Reels Tabuk — TikTok, 49K followers
  • Pink car — TikTok, 47.4K followers
  • Abdulrahman Albalawi — TikTok, 24.6K followers

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