Case Studies · Food & Beverage

Kinza: Kinza Saudi Pride — Influencer Marketing Case Study

Kinza logo

Instagram · TikTok · Snapchat

A high-impact brand awareness campaign celebrating the refreshing taste of Saudi culture with Kinza.

Goal

To champion 'Saudi Pride' by positioning Kinza as the refreshing homegrown alternative to global competitors, focusing on high-energy, local-first content

Challenge

Managing many creators meant many different interpretations of the brief. We had to act as a hands-on creative filter, reviewing every draft in real-time to make sure the lighting, the vibe, and the 'Saudi Pride' messaging were spot on before anyone hit 'post' during the launch window.

From brief to creative

Creative idea
Saudi Pride
Category
Food & beverages
Platform mix
Instagram · TikTok · Snapchat

The campaign approach

Kinza's Saudi Pride brief positioned the drink as a homegrown alternative through energetic, locally relevant content. With many creators interpreting the same idea, the challenge was to keep the brand message consistent throughout the launch window.

What the published work covers

  • A shared Saudi Pride message across the creator brief.
  • Draft reviews focused on lighting, atmosphere and the brand message before publication.
  • Creator content across Instagram, TikTok and Snapchat, with selected videos below.

Campaign summary

The campaign recorded 6,284,936 video views and 7,249,283 total interactions, including views. The selected videos show the Saudi Pride creative across the campaign's platform mix.

The Results

Total interactions include video views. Read views and interactions separately: they describe content activity, not unique audience reach or an engagement rate.

  • Total Views: 6,284,936
  • Total interactions including views: 7,249,283
  • Combined Followers: 4,821,734
  • Audience: Mixed audience, Age Range 18-34

Creative Samples

Watch the selected campaign videos below. Any prices or offers shown are part of the original campaign.

Video 1 · 3:30

An exhibition stand and its branded details

A walkthrough of Kinza's exhibition space shows large signs and screens, branded tables, seating, a can-shaped display and a sample cup held to the camera.

Video 2 · 0:46

Drink preparation at the Kinza counter

Exhibition-floor views lead to the Kinza stand, where drinks are poured and served. Branded cups, cans and the stand's illuminated signs remain in view.

Video 3 · 0:31

Product displays and serving details

The clip moves from an exhibition entrance to close-ups of Kinza cans, cups and the serving counter, then shows stand signage and printed material.

Video 4 · 0:22

Fridges, flags and a can-shaped display

The Kinza stand is shown through stocked drinks fridges, branded tables, flags, a can held in hand and an oversized can-shaped display.

Featured Influencers

  • mory432 — Snapchat, 336K followers
  • noly_a__ — TikTok, 156.1K followers
  • ooop__3 — TikTok, 134.4K followers

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