Case Studies · Food & Beverage

Ennabi Grill: New Dish Launch — Influencer Marketing Case Study

Ennabi Grill logo

TikTok · Snapchat

New menu item launch campaign with food influencers and local creators with a unique theme for the campaign.

Goal

Drive awareness and trial for the new menu item.

Challenge

Ensure that all influencers adhere to a unified theme and maintain consistent quality across the campaign.

The Results

Total interactions include video views. Read views and interactions separately: they describe content activity, not unique audience reach or an engagement rate.

Views and interactions cover different platforms or reporting periods. These totals are not directly comparable.

  • Total Views: 12,613,666
  • Total interactions including views: 6,867,520
  • Combined Followers: 5,003,240
  • Audience: 65% Male, Age Range 20-34

Creative Samples

Watch the selected campaign videos below. Any prices or offers shown are part of the original campaign.

Video 1 · 0:35

A shared grill meal at the table

The restaurant visit shows a long table of grill platters and side dishes, close-ups of food being served and tasted, and a closing promotional card.

Video 2 · 0:36

Presenting and tasting the grill platter

The creator introduces the visit by Ennabi's signage, presents a long arrangement of grill platters and brings individual portions close to the camera before tasting them.

Video 3 · 0:16

A platter reveal with dips and restaurant views

The sample shows a measuring tape beside the food, the restaurant's menu display and seating, then the creator tasting food and presenting dips to the camera.

Video 4 · 0:37

Restaurant arrival and overhead food shots

The creator walks into Ennabi Grill and introduces the table setup. Overhead and close-up views then show grill platters, bread and side dishes.

Featured Influencers

  • .a3lo — TikTok, 104.3K followers
  • rarg_2030 — TikTok, 141.2K followers
  • mode.441 — TikTok, 84.9K followers

View More Case Studies